AI Insights · Timothy · October 2021
Top 5 Social Apps on Android in Ghana, Q3 2021
In Q3 2021, TikTok Lite - Save Data and Facebook Lite led the social app market in Ghana on Android, with significant growth in downloads and active users.
Throughout Q3 2021, social apps on the Android platform in Ghana showcased notable performance metrics, with TikTok Lite - Save Data and Facebook Lite leading the pack.
TikTok Lite - Save Data experienced a remarkable surge in weekly downloads, peaking at approximately 705K in mid-September. This growth was mirrored in its weekly active users, which rose from 509K at the start of the quarter to nearly 1.75M by the end of September.
Facebook Lite maintained a steady performance in terms of downloads, with weekly numbers ranging from 50K to 256K. Its active user base remained robust, fluctuating around the 2.4M mark throughout the quarter.
TikTok saw consistent weekly revenue, averaging around $1K, with a peak of $1.7K in early August. The app's downloads remained relatively stable, averaging around 70K per week, while active users increased steadily, reaching over 1.43M by the end of September.
Instagram showed moderate revenue generation, peaking at $18 in early August. Weekly downloads remained consistent, with a notable increase to 95K in late September. Active users hovered around the 2.4M mark, maintaining a steady engagement throughout the quarter.
Facebook generated consistent weekly revenue, averaging around $100. Downloads followed a stable pattern, with a peak of 53K in early September. The app's active user base remained strong, averaging around 3.3M during the quarter.
For more detailed insights and data, visit Sensor Tower.
